Digital Future Meeting 2020

 

guests

30,000
Viewers

 

increase

5000%
三级小说 Increase in reach

 

   
customer satisfaction

60%
Of viewers would recommend the event

 

           

Challenge

The Confederation of Swedish Enterprise is the leading enterprise organisation in Sweden. They work to ensure the best possible conditions in areas that are key for businesses, such as taxes, labour law, education and infrastructure. 

Their Digital Future Meeting 2020 was envisioned by the organisation as an opportunity to discuss the challenges faced by the Swedish economy due to COVID-19. The event comprised of reports, discussions and interviews with member entrepreneurs, international guests, politicians and famous business profiles.  

Faced with the impossibility to hold the Meeting in-person, the Confederation sought the advice of MCI Nordics to guide them in their shift to a digital event

digital event

Solution

With strong insights in event design and planning, our team knew that the concept developed for the face-to-face meeting couldn’t work in a digital setting. A digital event requires a bespoke strategy 三级小说in terms of production, marketing, and management to ensure a valuable and informative experience to the audience. 

For this reason, the Confederation and MCI Nordics worked on a high-end TV production-like meeting broadcasted live on a digital platform. Thinking as TV producers rather than event producers ensured careful planning of the meeting’s content and viewers’ experience. To retain the human element usually present at an in-person event, interactivity tools were added to so that attendees could interact with speakers and ask questions. 

The Digital Future Meeting was a success, with a 5000% increase 三级小说in reach compared to the physical meeting and viewership was boosted from 600 to 30,000 viewers. Thanks to this accomplishment, the Meeting was chosen by the Swedish National Television to be broadcasted on their channel. 

Are you looking for ways to rethink and redesign your face-to-face event? Get in touch to discuss your digital possibilities.

Event Highlights

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